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	<title>McCallamMcCallam News Feed</title>
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		<title>BikeWise Refreshed Part 2 (Website)</title>
		<link>http://www.mccallam.com/2012/05/bikewise-refreshed-part-2-website/</link>
		<comments>http://www.mccallam.com/2012/05/bikewise-refreshed-part-2-website/#comments</comments>
		<pubDate>Wed, 30 May 2012 04:45:42 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[scripts]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=896</guid>
		<description><![CDATA[Following the completion of the re-branding we performed for BikeWise &#8211; we are pleased to present their new site. The<a href="http://www.mccallam.com/2012/05/bikewise-refreshed-part-2-website/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise1.png" alt="" title="bikewise1" width="580" height="406" class="alignnone size-full wp-image-898" /></p>
<p>
Following the completion of the re-branding we performed for BikeWise &#8211; we are pleased to present their new site.</p>
<p>
The site is an integrated (site/blog) offering &#8211; built as a custom WordPress theme, featuring a number of custom plugins and scripts.   </p>
<p>
We&#8217;re loving the finished look and feel and bold contrasting colour palette.</p>
<p>
Check out the full site on the link below, and let us know what you think.</p>
<p>
<a href="http://www.bikewise.com.au" target="_blank">www.bikewise.com.au</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Business Launch: eXpertLocal</title>
		<link>http://www.mccallam.com/2012/05/business-launch-expertlocal/</link>
		<comments>http://www.mccallam.com/2012/05/business-launch-expertlocal/#comments</comments>
		<pubDate>Thu, 24 May 2012 11:14:50 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[mccallam]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=867</guid>
		<description><![CDATA[Recently we&#8217;ve been working closely with eXpertLocal &#8211; an exciting new startup looking to help you to discover your city<a href="http://www.mccallam.com/2012/05/business-launch-expertlocal/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-868" title="eXpertLocal" src="http://www.mccallam.com/wp-content/uploads/2012/05/expertlocal1.jpg" alt="eXpertLocal" width="580" height="406" /></p>
<p>Recently we&#8217;ve been working closely with eXpertLocal &#8211; an exciting new startup looking to help you to discover your city (and other cities around the world), through the eyes of the people &#8216;in the know&#8217; &#8211; aka locals.<br />
<span id="more-867"></span><br />
eXpertLocal will also provide you with the opportunity to earn money from sharing your skills / passions with other people.  Love photography?  Why not organise a photography tour and get paid for your time?  Show people around hidden laneways, introduce tourists to the best spots in town, invite people to your house for a traditional family meal, teach a group to paint, to run, roller skate through the city, take locals and tourists on a tour of the best pubs in your neighbourhood.  The list is endless, and the best part &#8211; get paid for it!</p>
<p>We&#8217;re helping eXpertLocal to build and shape their exciting new business online. Starting with the brand ID creation, we now produced a &#8216;How it Works&#8217; animated video and we&#8217;ve just launched the &#8216;coming soon&#8217; website.  Sign up now for more news on the launch and to register your interest in the site &#8211; either for purchasing experiences (from other locals) or for being able to host your own local, authentic experience.</p>
<p><strong>Visit site:</strong> <a title="eXpertLocal" href="http://www.expertlocal.com" target="_blank">www.expertlocal.com</a></p>
<p style="text-align: center;"><img class="size-full wp-image-874 aligncenter" title="eXpertLocal" src="http://www.mccallam.com/wp-content/uploads/2012/05/expertlocal_full.jpg" alt="eXpertLocal" width="500" height="684" /></p>
<p style="text-align: center;">
<p style="text-align: center;"><img class="size-full wp-image-870 aligncenter" title="eXpertLocal" src="http://www.mccallam.com/wp-content/uploads/2012/05/expertlocal3.png" alt="eXpertLocal" width="464" height="303" /></p>
<p><img class="alignnone size-full wp-image-869" title="eXpertLocal" src="http://www.mccallam.com/wp-content/uploads/2012/05/expertlocal2.png" alt="eXpertLocal" width="580" height="240" /></p>
<p style="text-align: center;"><img class="size-full wp-image-871 aligncenter" title="eXpertLocal" src="http://www.mccallam.com/wp-content/uploads/2012/05/expertlocal_colourwheel.png" alt="eXpertLocal" width="400" height="400" /></p>
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		</item>
		<item>
		<title>Site Launch: mobsource</title>
		<link>http://www.mccallam.com/2012/05/site-launch-mobsource/</link>
		<comments>http://www.mccallam.com/2012/05/site-launch-mobsource/#comments</comments>
		<pubDate>Tue, 15 May 2012 03:42:23 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[mccallam]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=862</guid>
		<description><![CDATA[This week we launched the new site for mobsource.   Following the huge success of the launch/data capature/teaser site we<a href="http://www.mccallam.com/2012/05/site-launch-mobsource/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mccallam.com/wp-content/uploads/2012/05/mobsource_naas.png" alt="" title="mobsource_naas" width="580" height="406" class="alignnone size-full wp-image-900" /></p>
<p>This week we launched the new site for <a title="mobsource" href="http://www.mobsource.com" target="_blank">mobsource</a>.   Following the huge success of the launch/data capature/teaser site we created a few months ago &#8211; we&#8217;ve rolled out the Beta release with a long list of iterations and feature releases yet to come.</p>
<p>
mobsource will definitely be one to keep an eye on in the Aus/US startup arena for their disruptive service of trading bandwidth online.</p>
<p>
<a href="http://www.mccallam.com/portfolio/mobsource/">More info</a> | <a href="http://www.mobsource.com" target="_blank">Website</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BikeWise &#8211; Refreshed Part 1</title>
		<link>http://www.mccallam.com/2012/05/bikewise-refreshed-part-1/</link>
		<comments>http://www.mccallam.com/2012/05/bikewise-refreshed-part-1/#comments</comments>
		<pubDate>Thu, 10 May 2012 11:14:43 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=831</guid>
		<description><![CDATA[Recently we&#8217;ve had the absolute pleasure of working with BikeWise &#8211; Australia&#8217;s most experienced team of city cycling experts. BikeWise<a href="http://www.mccallam.com/2012/05/bikewise-refreshed-part-1/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p>Recently we&#8217;ve had the absolute pleasure of working with <a title="BikeWise" href="http://www.bikewise.com.au" target="_blank">BikeWise</a> &#8211; Australia&#8217;s most experienced team of city cycling experts.</p>
<p>BikeWise came to us with the challenge of helping them to re-align themselves online.</p>
<p>They&#8217;ve grown quickly as a successful business, positioning themselves as the leader in what they do, and they needed the web presence to match.</p>
<p>Working with them on everything from branding through to web strategy and a completely new web offering &#8211;  we&#8217;ve picked them up and we&#8217;re dropping them off right where they need to be.</p>
<p>First up &#8211; we started with a brand refresh.</p>
<p><span id="more-831"></span></p>
<p>Sticking with the original brand colours we took the existing logo on an exciting journey.</p>
<p><strong>Original Branding</strong></p>
<p><strong><img class="alignnone size-full wp-image-838" title="BikeWise Original Branding" src="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise_original.png" alt="BikeWise Original Branding" width="350" height="248" /></strong></p>
<p>BikeWise were keen to re-use the elements of the wise owl and the bicycle.  It does what it says on the tin and speaks and displays everything about their core offering.</p>
<p>Rather than being so literal with the display of the identity elements, we looked at creating something more integrated and uniform -fusing together the two elements.</p>
<p><strong>Thought Process</strong></p>
<p><strong><img class="alignnone size-full wp-image-839" title="BikeWise Thought Process" src="http://www.mccallam.com/wp-content/uploads/2012/05/bw_thoughtprocess.jpg" alt="BikeWise Thought Process" width="580" height="215" /></strong></p>
<p><strong>Final Result</strong></p>
<p style="text-align: center;"><a href="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise_full.jpg"><img class="size-full wp-image-840 aligncenter" title="BikeWise" src="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise_full.jpg" alt="BikeWise" width="580" height="257" /></a></p>
<p style="text-align: center;"><a href="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise_element.jpg"><img class="size-full wp-image-841 aligncenter" title="BikeWise" src="http://www.mccallam.com/wp-content/uploads/2012/05/bikewise_element.jpg" alt="BikeWise" width="500" height="450" /></a></p>
<p><img class="aligncenter size-full wp-image-842" title="BikeWise Colour Wheel" src="http://www.mccallam.com/wp-content/uploads/2012/05/bw_colourwheel.jpg" alt="BikeWise Colour Wheel" width="381" height="381" /></p>
<p>Check back soon for Part 2 &#8211; and the new web offering launching soon.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.mccallam.com/2012/05/bikewise-refreshed-part-1/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Google Search Works</title>
		<link>http://www.mccallam.com/2012/03/how-google-search-works/</link>
		<comments>http://www.mccallam.com/2012/03/how-google-search-works/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 00:52:12 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tips & tricks]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=828</guid>
		<description><![CDATA[A very simple but effective video &#8211; explaining the basics of Google search. It&#8217;s something we all use every day,<a href="http://www.mccallam.com/2012/03/how-google-search-works/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p>A very simple but effective video &#8211; explaining the basics of Google search.  It&#8217;s something we all use every day, but still it&#8217;s one of the most common questions we get asked.  Especially when businesses are starting out on the web.   So if you&#8217;re new to online or looking to set up your online business soon, this is definitely worth a watch.</p>
<p><iframe width="580" height="325" src="http://www.youtube.com/embed/BNHR6IQJGZs" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.mccallam.com/2012/03/how-google-search-works/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>FACETURE Project</title>
		<link>http://www.mccallam.com/2012/03/faceture-project/</link>
		<comments>http://www.mccallam.com/2012/03/faceture-project/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 23:25:49 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[build]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=824</guid>
		<description><![CDATA[We love the creativity in Phil Cuttance&#8216;s FACETURE project. Vases, side tables and lamps. Check out the video below for<a href="http://www.mccallam.com/2012/03/faceture-project/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p>We love the creativity in <a href="http://www.philcuttance.com" target="_blank">Phil Cuttance</a>&#8216;s FACETURE project.   Vases, side tables and lamps.  Check out the video below for the creative production process.</p>
<p>Who doesn&#8217;t want a work bench that works the magic like this?   We&#8217;re going to see if we can build one to make websites.  Stay tuned <img src='http://www.mccallam.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><iframe src="http://player.vimeo.com/video/35912908?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff" width="580" height="326" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
]]></content:encoded>
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		<item>
		<title>Presentations with Impress</title>
		<link>http://www.mccallam.com/2012/01/presentations-with-impress/</link>
		<comments>http://www.mccallam.com/2012/01/presentations-with-impress/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 02:48:37 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[tips & tricks]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=807</guid>
		<description><![CDATA[We&#8217;ve always been fans of Prezi for putting together unique looking presentations. But when we stumbled across Impress.js by Bartek<a href="http://www.mccallam.com/2012/01/presentations-with-impress/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mccallam.com/wp-content/uploads/2012/01/impress.jpg" alt="Impress" title="Impress" width="580" height="160" class="alignnone size-full wp-image-808" /></p>
<p>We&#8217;ve always been fans of <a href="http://prezi.com/" target="_blank">Prezi</a> for putting together unique looking presentations.  But when we stumbled across <a href="https://github.com/bartaz/impress.js" target="_blank">Impress.js</a> by <a href="http://www.twitter.com/bartaz" target="_blank">Bartek Szopka</a> we were a little bit excited to say the least.<br />
<span id="more-807"></span></p>
<p>Impress is all about building the presentation yourself.   It&#8217;s a presentation framework based on the CSS3 transforms and transitions in browsers.  It&#8217;s pretty awesome and allows you to do a number of cool effects such as 3D transitions, spins and the type transition based flow we&#8217;ve got used to with Prezi.</p>
<p>Check out the demo below &#8211; or go <a href="http://bartaz.github.com/impress.js" target="_blank">here</a> for the live demo.</p>
<p><iframe width="580" height="325" src="http://www.youtube.com/embed/V4GaEvM6cLY" frameborder="0" allowfullscreen></iframe></p>
<p>Go and have some fun. Source code available from <a href="https://github.com/bartaz/impress.js" target="_blank">GitHub</a>. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Back in the new year groove</title>
		<link>http://www.mccallam.com/2012/01/back-in-the-new-year-groove/</link>
		<comments>http://www.mccallam.com/2012/01/back-in-the-new-year-groove/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 02:33:32 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=799</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mccallam.com/wp-content/uploads/2012/01/2012.png" alt="Happy New Year" title="Happy New Year" width="580" height="319" class="alignnone size-full wp-image-820" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Atop the HTML 5 Canvas &#8211; Paper.js</title>
		<link>http://www.mccallam.com/2011/09/atop-the-html5-canvas/</link>
		<comments>http://www.mccallam.com/2011/09/atop-the-html5-canvas/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 07:50:16 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[geek]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[mobile development]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[vector]]></category>

		<guid isPermaLink="false">http://www.mccallam.com/?p=793</guid>
		<description><![CDATA[Paper.js is an open source vector graphics scripting framework that runs on top of the HTML5 Canvas. It offers a<a href="http://www.mccallam.com/2011/09/atop-the-html5-canvas/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mccallam.com/wp-content/uploads/2011/09/paperhtml5.png"><img src="http://www.mccallam.com/wp-content/uploads/2011/09/paperhtml5.png" alt="paperjs" title="paperjs" width="580" height="475" class="alignnone size-full wp-image-794" /></a></p>
<p><a href="http://paperjs.org" target="_blank" title="Paper.js">Paper.js</a> is an open source vector graphics scripting framework that runs on top of the HTML5 Canvas. It offers a clean Scene Graph / Document Object Model and a lot of powerful functionality to create and work with vector graphics and bezier curves, all neatly wrapped up in a well designed, consistent and clean programming interface.</p>
<p>And yes &#8211; nothing from what you see in their current examples contain Flash.  That&#8217;s pretty impressive.  </p>
<p>We can&#8217;t wait to start delving into this on some future projects &#8211; especially for use on the iPad.  Who wants to be our first contender? <img src='http://www.mccallam.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>- <a href="http://paperjs.org" target="_blank" title="Paper.js">Paper.js Website</a><br />
- <a href="http://paperjs.org/examples" target="_blank" title="Paper.js">Paper.js Examples</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Supporting Local.  The Chippendale Creative Precinct</title>
		<link>http://www.mccallam.com/2011/09/supporting-local-chippendale-creative-precinct/</link>
		<comments>http://www.mccallam.com/2011/09/supporting-local-chippendale-creative-precinct/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 05:56:38 +0000</pubDate>
		<dc:creator>mccallam</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[chippendale]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[mccallam]]></category>
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		<guid isPermaLink="false">http://www.mccallam.com/?p=787</guid>
		<description><![CDATA[Being a small biz ourselves (ed: small but mighty) we understand the importance of having local support and being part<a href="http://www.mccallam.com/2011/09/supporting-local-chippendale-creative-precinct/">(more...)</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mccallam.com/wp-content/uploads/2011/09/chippendale.jpg"><img src="http://www.mccallam.com/wp-content/uploads/2011/09/chippendale.jpg" alt="Chippendale Creative Precinct" title="Chippendale Creative Precinct" width="580" height="160" class="alignnone size-full wp-image-788" /></a></p>
<p>Being a small biz ourselves (<em>ed: small but mighty</em>) we understand the importance of having local support and being part of a community.  Making these types of connections and helping one another to succeed is important for any business.</p>
<p>Which is why when we found out about the newly formed <a href="http://chippendalecreative.com" target="_blank" title="Chippendale Creative Precinct">Chippendale Creative Precinct</a> supporting the local area as a vibrant and creative hub &#8211; we jumped in feet first to offer our support.<br />
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While we&#8217;re actually based just across the road in Surry Hills, we always try to do as much as possible to support both our local &#8216;hood and those that surround us.   We&#8217;re proud to be supporting the local area of Chippendale and more importantly the talent and expertise found within it &#8211; everything from artists, galleries, fashion designers, printers, graphic and web designers, architects, interior designers, furniture suppliers and designers, writers, film and production companies, animators, and general ingenious creative thinkers.</p>
<p>Check out some of the awesome businesses in the <a href="http://chippendalecreative.com/members/" target="_blank">directory</a> &#8211; all supporters of the local creative talent and future development of the area.</p>
<p>If you want to become a supporter of find out more information, check out the <a href="http://chippendalecreative.com/members/" target="_blank" title="Chippendale Creative Precinct">Chippendale Creative Precinct</a>.</p>
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